CLIENT STORIES
Real women. Real shifts. Real businesses taking shape.
Built to Thrive is for brilliant women turning their wisdom, expertise, lived experience, and body of work into tiny, mighty businesses built for wealth, freedom, joy, and real life.
Some come to build something of their own. Some come to refine what is already working. Some come because they are ready for more clarity, more courage, more money, more freedom, and more joy in the way they work and live.
These are a few of their stories.


FEATURED STORY
“Root to Thrive gave me the confidence and courage to be who I really am and go after what I really want. It helped me break down the barriers, the shoulds, and the identities I never actually chose — and gave me a framework for my dream life and business.”
Taylor Perez
Root To Thrive Alumna
This is the heart of Built to Thrive- helping brilliant women bring the work, business, and life that feels like theirs into form.
WHAT WOMEN EXPERIENCE HERE
Clarity
Courage
Leverage
Capacity
ROOT TO THRIVE STORIES
For women ready to turn their brilliance into offers, messages, and businesses that can actually move.
Before working with Hayley, I felt stuck and didn’t know where to start. Working with her was like coming home to myself and relighting the pilot light for my life. She helped me find new focus, set goals based on my values, and bring excitement back into my business. Hayley takes complex ideas and breaks them into clear, bite-sized actions that move you closer to your goals with ease and clarity.
Amanda Hill
Founder
As I was starting my company, I wanted help streamlining my business — but Hayley gave me so much more than I knew I needed. She helped me calm down, organize my thoughts, and understand how my energy, priorities, workflow, and assumptions about business were affecting everything. Still to this day, I go back to the homework and workbooks when I get stuck and need to find my ‘home’ again.
Brooke O'Neill
Founder
I was deeply in need of someone who had been where I was — starting a business, straddling the nonprofit and for-profit sectors, and wanting to make a difference without working myself to death. Hayley helped me release the pressure on the creative process of building a business and give it space to unfold naturally. Instead of feeling like I had to walk away from a failed experiment, I’m now able to see this stage as one iteration in an evolving process — which allows me to see a long future for myself in it.
Annie Contractr
Executive Director
BUSINESS STRATEGY + LEADERSHIP STORIES
Strategy for the woman, the work, and the business behind it.
Hayley is one of the smartest and wisest people I’ve had the privilege of working with. She has the ability to see sides without taking sides, handle conflict, speak truth, and counsel with clarity. She understands business as a whole and excels at it. She is a visionary with the ability to execute.
Jessica Gardner
Cofounder of Dream & Co.
Hayley has been instrumental in my first six months of being a social impact entrepreneur. She has coached and guided me through the operational and strategic side of running a business, as well as the personal and leadership side. One of my favorite things about Hayley is that she brings a holistic approach to business, leadership, and lifestyle. I would not be where I am in my business journey without her.
Taylor Mae
Founder of Taylor Mae + Permission Group
Hayley helped us put better systems in place and gain a better understanding of our roles so we could communicate better and be more successful. She listens well, asks the right questions, and knows how to dig past the surface to find the root of a problem.
Baylee Eby
Cofounder of Dreamer + Co.
HELD, SEEN + CALLED FORWARD STORIES
You do not have to build from presure to build something powerful.
Hayley is a wealth of knowledge in all matters business — and that is not all. She understands that we all operate in different ways and gives me just enough to get my wheels spinning without overwhelming me. When I’m ready for my next step, she’s there to support me in exactly the way I need.
Susan Frankovich
Entreprenuer
Hayley is one of the most intuitive and empathetic people I have ever met. She has the innate ability to hear what you are not saying. I felt completely heard, accepted, and challenged, and I had so many ah-ha moments working with her that I’ll carry with me for life.
Kristina Voegle
Founder
I’ve had several coaches over the last decade, many of them good, but none quite like Hayley. She asks the right questions at the right moments and helps you see things that shift your perspective and unblock movement. She is supportive and compassionate, but she is also not afraid to call you on your stuff.
Susan Giddens
Director, Head of Learning + Development, Genentech
PURPOSE, SELF-TRUST + COMING HOME STORIES
Sometimes the business begins when a woman comes back to herself.
Working with Hayley has been transformational. She helped me rediscover my authentic self with more confidence and balance. I came to Hayley seeking clarity around purpose and received so much more — confidence, embodiment, and a renewed ability to dream.
Amanda Gibson
Learning + Development Consultant
Hayley has an innate ability to listen, gather insight, and ask the right questions to help you understand yourself more deeply. She creates a welcoming, judgment-free, nourishing space while still guiding you into the work that helps you move forward.
Brittney Huttner
Leader
Hayley helped me evaluate myself objectively instead of hyper-focusing on every tiny flaw. My breakthrough came when I realized I could appreciate what I do well, clearly define what I wanted to improve, and go after the dream job I had wanted for a long time. I will be braver than I have ever been, set my goals higher than I ever dared before, and go after them.
Chriztine Kirk
Solutions Consultant, Planview
BRAND, CREATIVITY + ENTREPRENEURSHIP STORIES
Your work can become clearer without losing its soul.
Hayley encouraged me through a vulnerable period with my brand and business. What came from that time was truly magical — my struggle became my story, and the personality of my brand was the final result. If anyone understands business, it’s this woman.
Tovah Terranova
Entreprenuer
I said no to a job offer because something felt off deep down. The relief when I said no was incredible. To know I can give my business my all feels amazing. It feels amazing to believe in myself.
Brooke O'Neill
Founder
Working with Hayley is like working with a laser-focused friend who cares deeply about your whole self. She helped me dance between personal and professional priorities, nudged me toward the deeper questions, and held me accountable to recognizing and pursuing my highest goals.
Jennifer Hennings
Executive Public Speaking Coach
RETREAT + COMMUNITY EXPERIENCES
Spaces where women can exhale, reconnect and remember what they need.
Hayley’s retreat was a beautiful space to connect with other women in a safe and supportive environment. Her facilitation helped me close out the year, let go of what no longer served me, and get clear on what I needed next. She brings a beautifully feminine quality to her facilitation and asks the perfect questions to guide discovery.
Heidi Allstead
Executive Director + Nonprofit Consultant
Hayley truly has a gift for helping people bring out the best versions of themselves. She is an amazing listener, deeply cares about your life and business goals, and offers both tough challenges and meaningful advice.
Anna Palotai
Founder
Connecting with women to welcome the new year and set intentions was an amazing gift. The retreat was fun, nurturing, and inspiring. I am so thankful to know Hayley and look forward to working with her in the future.
Theresa Skaar
Mindfulness Coach
THE THROUGHLINE
Women come here with different goals, businesses, seasons, and questions.
But the deeper desire is often the same:
To bring their brilliance into form.
To make money from work that feels like theirs.
To build something tiny, mighty, and deeply alive.
To create more time, freedom, joy, and room to breathe.
To become the woman who can hold the business, leadership, and life she is building.
This work is not just about business. It is about building a life where your wisdom has somewhere to go — and your success gives more back to you than it takes.
Build small. Earn well. Live more.
YOUR NEXT RIGHT STEP
You need one clear next step, a willingness to be seen, and a structure that can help your brilliance become something real.
Permission to Thrive is the free masterclass for women ready to turn their expertise, artistry, lived wisdom, or body of work into a business foundation built for more money, more freedom, more joy, and more life.
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