PRIVATE BUSINESS ADVISORY —
Focused private support for the business decision - or business architecture — you can't keep piecing together alone.
For women building coaching, consulting, and service-based businesses beyond a salary or a packed calendar.
Whether you are turning real-world expertise into a clearer offer, refining a business that has become too dependent on you, or making a high-stakes decision about what comes next, private support gives you tailored strategy, practical direction, and focused accountability.
Build clearer offers.
Better monetize your expertise.
Strengthen delivery.
Create leverage.
Make CEO-level decisions without making your calendar the entire business model.
Not sure which option fits? Apply once and I will recommend the best next step.
WHY PRIVATE SUPPORT
You do not need more ideas. You need a sharper business model.
You may have the expertise, lived wisdom, creative gifts, method, experience, or proof that your work matters.
But when the offer, message, model, or delivery path is unclear, the business can still feel harder than it needs to — even when the work itself lights you up.
Your business has clients, but every sale still requires more of your personal time.
Your offers are difficult to explain, price, or repeat.
You know your work creates real value, but the structure around it has not caught up.
Your delivery is highly custom, which makes revenue hard to grow without you working more.
You want to keep the high-touch work you love while building clearer offers, stronger systems, and more ways to earn.
This is the work of private support: to make the business clearer, stronger, more spacious, and more aligned with the woman building it.
Your work does not need more pressure. It needs a shape that can support where you are going.
Not every next step needs private support.
If you are still looking for your first doorway, start with the Rooted Business Clarity Map or Permission to Thrive.
If you want a smaller paid activation, join the Rooted Offer Sprint when it is open.
Private Business Support is for women who want focused, personalized support refining the business they are actually building.
WHO THIS IS FOR
You are ready for focused eyes on what you are actually building.
Private support may be the next right step when:
1
Expertise Needs a Path
You have real-world expertise, a body of work, or early traction—but your offer, message, or path to clients still feels unclear.
2
Building Beyond a Salary
You want to make a credible business move without taking a reckless leap from the stability you have now.
3
Demand is too Dependent
You have clients or interest, but every sale creates more custom work, calls, or dependence on you.
4
More Value, More Room
You want a business that creates more money, meaning, and flexibility—without requiring your constant availability.
PRIVATE SUPPORT OPTIONS
Two ways to get the right level of strategic support
You do not need to decide whether your business is in a “root” or “expand” season before you reach out. The question is simpler:
Do you need focused direction around one important decision now—or connected strategic support over time as you build, refine, or restructure the business itself?
1
For the decision, offer, or next move that cannot wait.
The Intensive is a focused private strategy day for a business question that needs tailored eyes, clear thinking, and a practical path forward.
This may be the right fit when you need to make a decision about your offer, pricing, positioning, message, launch, business model, delivery, or the next move that would create the most traction.
Includes:
Pre-work questionnaire
3-hour private strategy session
Focused review of your context before we meet
Written roadmap and next-step plan
7 business days of light async follow-up support
Investment: $2,500 paid in full
2
For the business that needs connected strategy over time.
Private Business Advisory is a six-month high-touch strategic partnership for women building, refining, or restructuring a coaching, consulting, or service-based business.
This is for the work that is bigger than one decision.
Together, we clarify the offer architecture, strengthen how you sell and deliver your work, build more leverage into the business model, and make the CEO-level decisions that help your business create more value without requiring more of you every time.
Includes:
6 months of private advisory
12 private 90-minute sessions
Shared strategy workspace
Tailored priorities, decision support, and focused review
Async support between sessions
Investment: $14,250 paid in full
or 6 payments of $2,500
FIND YOUR FIT
Not sure which private offer is right for you?
Here is the simplest way to choose your lane.
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THE INTENSIVE
For the woman with a specific, high-stakes business decision—around her offer, pricing, positioning, launch, or next move—that needs tailored strategy and a practical plan now.
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PRIVATE BUSINESS ADVISORY
For the woman building, refining, or restructuring a coaching, consulting, or service-based business who needs connected strategic support over time.
You do not need to self-diagnose perfectly. Apply once, and I will recommend the best-fit pathway based on where your business is now, what you are building toward, and what kind of support your season of life can actually hold.
THE WORK
Private support is practical, strategic, and specific.
This is not abstract coaching or endless brainstorming. We work with the real pieces of your business and make the next layer cleaner, clearer, more spacious, and easier to hold inside your actual season of life.
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Clearer audience and positioning
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A stronger offer people can understand and buy
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Messaging that sounds like you and lands with your people
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A cleaner sales path or invitation
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Pricing that supports the business you are building
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A simpler and smoother client journey
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Stronger delivery and fulfillment structure
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Systems that reduce decision fatigue and mental clutter
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A more sustainable visibility rhythm that sounds like you
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A more repeatable service model or client pathway
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More leverage without unnecessary complexity
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Strategy that honors your ambition, capacity, joy and season of life
This is where warm precise strategy and the business become clearer to hold, sell, and grow.
Build small. Earn well. Live more.
A tiny business can still create more money, more freedom, more joy, and more room for the woman building it.
THE PROCESS
Simple, focused, and built around your actual business.
1
Apply
Share where you are now, what you are building, and what feels urgent, unclear, or too dependent on you.
2
Recommendation
I review your application and recommend either The Intensive, Private Business Advisory, or another next step that better fits your stage.
3
Prepare
You complete the relevant intake and share the context or materials that will make our work more useful.
4
Build the next layer
We make the business decision, strengthen the structure, or work through the connected priorities that will create more clarity, leverage, and room for life.
MY APPROACH
I don't just help you dream up the business. I help you build the structure, capacity and support to hold it.
Before building Built to Thrive, I spent 15+ years leading strategy, operations, people, finance, systems, and organizational growth inside mission-driven organizations — while also founding businesses and coaching leaders, founders, and creatives through transition, visibility, identity, and growth.
I can hold vision, strategy, systems, leadership, and human capacity in the same room. That is the heart of this work — not just dreaming up the business, but building the structure underneath it so it can hold real clients, real money, real life, and the woman leading it.
I am also a certified coach, certified yoga instructor, and mom of a toddler, which means I do not teach business as if you have unlimited time, energy, attention, or capacity.
That means I bring both the dream and the spreadsheet.
Inside private business support, we can talk about the soul of your work, the shape of your offer, the way your body responds to growth, the systems that need to exist behind the scenes, and the practical next step that will help your business become clearer, more profitable, more scalable, and easier (and more fun!) to hold.
Build small. Earn well. Live more.
CLIENT LOVE
This work helps women bring their brilliance into form.
Hayley is a wealth of knowledge. She understands we all operate in different ways — giving just enough material to get my wheels spinning, without leaving me feeling like I can't manage it all. She is a spiritually aligned powerhouse.
Susan Frankovich
The Intensive Client
Root to Thrive gave me the confidence and courage to be who I really am and go after what I really want. It helped me break down the barriers, the shoulds and the identities I never actually chose — and gave me a framework for my dream life and business.
Taylor Perez
Root To Thrive Alumna
Hayley has an uncanny gift for reading a room and reading a woman. She helped me see the pattern I kept repeating — and gave me the strategy to break it.
Susan Giddens
Coaching Client
YOUR NEXT RIGHT STEP
Ready for focused eyes on your business?
If you are ready to clarify, refine, simplify, or strengthen the business you are building — so it can create more money, more freedom, and more joy — apply for private support below.
You do not need to know the perfect offer before you apply.
Share where you are, what you are building, and what kind of support you are looking for.
I will recommend the pathway that makes the most sense for your business, goals, and season of life.
Still shaping the foundation?
If you are not ready for private support yet, begin with Permission to Thrive — the free masterclass designed to help you see the offer, message, and business possibility inside your expertise, lived wisdom, creative gifts, or body of work.
FREQUENTLY ASKED QUESTIONS
FAQs
How do I know which private offer is right for me?
You do not need to figure that out alone. The application is designed to help me understand your current stage, goals, traction, capacity, and support needs.
What is the difference between an intensive and an advisory?
An intensive is a focused strategy session designed to help you make progress on a specific question, offer, message, system, or growth decision.
Advisory is a 3-month private container with ongoing strategic support, private sessions, focused review, private tracker support, and bounded between-session support so we can shape the next layer with more depth and continuity.
Is this business coaching or executive coaching?
This page is for private business support. We focus on your business: offers, messaging, positioning, pricing, systems, delivery, scalable growth, and sustainable structure.
Executive coaching is separate and is for established founders, executives, and leaders who want support with leadership identity, communication, decision-making, boundaries, visibility, pressure, conflict, or transition.
What happens after I apply?
I will review your application and recommend the best-fit next step. Depending on the offer and timing, you may receive an invitation to book, a checkout link, or a short fit conversation.
Are payment plans available?
Payment plans are available for the Private Business Advisory. Intensives are generally pay-in-full unless otherwise arranged.
Are private advisory or intensives payments refundable?
Private advisory and intensive purchases are nonrefundable once purchased. Payment plans are binding and due in full.
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